Conversations Online is South Africa’s first mobile application that provides users an interactive opportunity with newsmakers through live video streaming. The app also plays host to pre-packaged content of different categories that users can access at their convenience. Users unable to follow a live conversation with a newsmaker are able to access the interaction in a recorded format from the applications archive section. Unlike other online interactive platforms, where high profile individuals can use pseudo identities or have their profiles managed on their behalf, the Conversations Online App, delivers an authentic, visual, real time experience between users and newsmakers.
For the benefit of newsmakers, the App is enabled with real time analytics tools that provide sentiment analysis on the engagement, delivering vital audience insights to newsmakers seeking to improve the quality of their communication and messages. The App is free and can be downloaded on any smart phone. The purpose behind the design of the App is to expand access to quality content at no additional costs than the average data cost that mobile phone and internet users pay. Equally, the App enables newsmakers to broaden their direct audience reach through an unmediated platform which they can access from the comfort of their preferred location via a 4 G enabled tablet, iPad or Smart phone.
The Conversations Online mobile application is a product of Conversations Media and Communications (Pty) Ltd, a company founded by media and communications entrepreneur, Vincent Magwenya. This is Magwenya’ s first own venture that spans a communications consulting business with a mobile based content delivery platform, which is a culmination of more than 22 years of combined broadcast journalism and corporate communications experience.